{"id":3115,"date":"2019-02-06T13:45:31","date_gmt":"2019-02-06T21:45:31","guid":{"rendered":"https:\/\/justo.ca\/blog\/?p=3115"},"modified":"2019-09-11T02:48:09","modified_gmt":"2019-09-11T10:48:09","slug":"inside-canadas-changing-online-listing-landscape-in-2019","status":"publish","type":"post","link":"https:\/\/blog.justo.ca\/blog\/inside-canadas-changing-online-listing-landscape-in-2019\/","title":{"rendered":"Inside Canada\u2019s changing online listing landscape in 2019"},"content":{"rendered":"

The online home listing landscape in Canada has been undergoing dramatic changes since the country\u2019s highest court decided not to hear the Toronto Real Estate Board\u2019s appeal to keep home sales data under lock and key.<\/p>\n

Given TREB is Canada\u2019s largest real estate board, there were obvious national implications, and it wasn\u2019t long before realtors on the west coast were posting previous property sale prices \u2014 for a long time a no-no \u2014 online.<\/p>\n

Of course, even before the Supreme Court struck down TREB\u2019s appeal, US real estate giant Zillow was mulling entry into the Great White North\u2019s property market, something it has since done.<\/p>\n

Zillow waded into the northern market this past October by adding Canadian listings, and the company, which even buys homes itself to upgrade and sell, says its listings website draws more than 500,000 Canadian home shoppers each month online.<\/p>\n

The innovation doesn\u2019t appear to be slowing down. Late last year, Justo launched in the Greater Toronto Area with plans for broader expansion in the future.<\/p>\n

The full-service real estate website<\/a> harnesses technology to provide consumers with a wide array of services, including custom marketing plans for each property and 3D virtual tours.<\/p>\n

\u201cIt\u2019s like there\u2019s a 24-hour open house online that customers can access,\u201d Vicki Schmidt, co-founder and the company\u2019s broker of record, tells Livabl.<\/p>\n

Already, the fledgling business has plans to build upon its suite of services, which also benefit from partnerships with industry professionals including home inspectors, real estate lawyers, and photographers.<\/p>\n

\u201cVery soon we\u2019ll have a home estimate algorithm where people can actually see right on the spot the value of their property,\u201d explains Schmidt.<\/p>\n

Not long after Justo\u2019s 2018 soft launch, Redfin \u2014 a major player stateside \u2014 announced its intentions to go live with a Canada-wide search site and brokerage services for Toronto and Vancouver, specifically, within the first months of this year.<\/p>\n

\u201cOur website and mobile apps will show all the homes for sale via the local Multiple Listing Services used by brokerages. And Redfin will show sale prices for Toronto and Vancouver homes that for years had been unavailable to consumers,\u201d Redfin CEO Glenn Kelman says in a news release.<\/p>\n

Demand for search tools of the kind Redfin will launch is apparent in Canada, Ara Mamourian Property.ca Leslieville partner, tells Livabl.<\/p>\n

\u201cRedfin will come here with more of a tech presence, like Zillow, so I think consumers are hungry for that kind of experience when it comes to searching for homes,\u201d he notes.<\/p>\n

While Mamourian expects that competition from newer online-savvy companies will drive real estate commissions down, he suggests there will still be a need for the traditional realtor.<\/p>\n

\u201cThey\u2019re taking advantage of a lot of these search tools and ultimately they\u2019re ending up in the hands of a professional local realtor who can guide them through the process a little bit more effectively,\u201d Mamourian adds.<\/p>\n

In 2015, it looked like Zoocasa, a full-service real estate brokerage and online search portal, was finished, as the Rogers-owned property was shut down.<\/p>\n

But in July 2015, the company returned under new ownership, and by the end of last year, web traffic had tripled compared to 2017 and app downloads surged 150 percent.<\/p>\n

\u201cThe line between real estate and technology is blurring \u2014 from our perspective, in addition to prop-tech innovations, data-driven home searches will become even more popular with buyers and sellers,\u201d says Zoocasa CEO Lauren Haw in an email.<\/p>\n

Originally published on: https:\/\/www.livabl.com\/2019\/02\/canadas-changing-online-listing-landscape-2019.html<\/p>\n","protected":false},"excerpt":{"rendered":"

The online home listing landscape in Canada has been undergoing dramatic changes since the country\u2019s highest court decided not to hear the Toronto Real Estate Board\u2019s appeal to keep home sales data under lock and key. Given TREB is Canada\u2019s largest real estate board, there were obvious national implications, and it wasn\u2019t long before realtors […]<\/p>\n","protected":false},"author":14,"featured_media":3116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[10],"tags":[],"yoast_head":"\nInside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage<\/title>\n<meta name=\"description\" content=\"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage\" \/>\n<meta property=\"og:description\" content=\"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Justo Real Estate Brokerage\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-06T21:45:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-11T10:48:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog.justo.ca\/blog-admin\/wp-content\/uploads\/2019\/02\/blog-image-Livabl-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1459\" \/>\n\t<meta property=\"og:image:height\" content=\"834\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Justo Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Justo Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\"},\"author\":{\"name\":\"Justo Team\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/83aa25fc0aabbb21ba75511552b8e9d8\"},\"headline\":\"Inside Canada\u2019s changing online listing landscape in 2019\",\"datePublished\":\"2019-02-06T21:45:31+00:00\",\"dateModified\":\"2019-09-11T10:48:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\"},\"wordCount\":595,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/blog.justo.ca\/blog\/#organization\"},\"articleSection\":[\"Toronto Real Estate\"],\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\",\"url\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\",\"name\":\"Inside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage\",\"isPartOf\":{\"@id\":\"https:\/\/blog.justo.ca\/blog\/#website\"},\"datePublished\":\"2019-02-06T21:45:31+00:00\",\"dateModified\":\"2019-09-11T10:48:09+00:00\",\"description\":\"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.\",\"breadcrumb\":{\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blog.justo.ca\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inside Canada\u2019s changing online listing landscape in 2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#website\",\"url\":\"https:\/\/blog.justo.ca\/blog\/\",\"name\":\"Justo Real Estate Brokerage\",\"description\":\"Toronto mls listings & real estate\",\"publisher\":{\"@id\":\"https:\/\/blog.justo.ca\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blog.justo.ca\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#organization\",\"name\":\"Justo\",\"url\":\"https:\/\/blog.justo.ca\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blog.justo.ca\/blog\/wp-content\/uploads\/2019\/10\/logo-justo.png\",\"contentUrl\":\"https:\/\/blog.justo.ca\/blog\/wp-content\/uploads\/2019\/10\/logo-justo.png\",\"width\":148,\"height\":74,\"caption\":\"Justo\"},\"image\":{\"@id\":\"https:\/\/blog.justo.ca\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/83aa25fc0aabbb21ba75511552b8e9d8\",\"name\":\"Justo Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-CA\",\"@id\":\"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fee9f0fb8be8ad2eece5ca8113662ba9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fee9f0fb8be8ad2eece5ca8113662ba9?s=96&d=mm&r=g\",\"caption\":\"Justo Team\"},\"url\":\"https:\/\/blog.justo.ca\/blog\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage","description":"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Inside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage","og_description":"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.","og_url":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/","og_site_name":"Justo Real Estate Brokerage","article_published_time":"2019-02-06T21:45:31+00:00","article_modified_time":"2019-09-11T10:48:09+00:00","og_image":[{"width":1459,"height":834,"url":"https:\/\/blog.justo.ca\/blog-admin\/wp-content\/uploads\/2019\/02\/blog-image-Livabl-10.jpg","type":"image\/jpeg"}],"author":"Justo Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Justo Team","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#article","isPartOf":{"@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/"},"author":{"name":"Justo Team","@id":"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/83aa25fc0aabbb21ba75511552b8e9d8"},"headline":"Inside Canada\u2019s changing online listing landscape in 2019","datePublished":"2019-02-06T21:45:31+00:00","dateModified":"2019-09-11T10:48:09+00:00","mainEntityOfPage":{"@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/"},"wordCount":595,"commentCount":0,"publisher":{"@id":"https:\/\/blog.justo.ca\/blog\/#organization"},"articleSection":["Toronto Real Estate"],"inLanguage":"en-CA","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/","url":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/","name":"Inside Canada\u2019s changing online listing landscape in 2019 - Justo Real Estate Brokerage","isPartOf":{"@id":"https:\/\/blog.justo.ca\/blog\/#website"},"datePublished":"2019-02-06T21:45:31+00:00","dateModified":"2019-09-11T10:48:09+00:00","description":"Online listings are becoming more popular in real estate, and Justo Real Estate Brokerage can assist you with finding the right online listings for you.","breadcrumb":{"@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blog.justo.ca\/blog-admin\/inside-canadas-changing-online-listing-landscape-in-2019\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blog.justo.ca\/blog\/"},{"@type":"ListItem","position":2,"name":"Inside Canada\u2019s changing online listing landscape in 2019"}]},{"@type":"WebSite","@id":"https:\/\/blog.justo.ca\/blog\/#website","url":"https:\/\/blog.justo.ca\/blog\/","name":"Justo Real Estate Brokerage","description":"Toronto mls listings & real estate","publisher":{"@id":"https:\/\/blog.justo.ca\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blog.justo.ca\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"Organization","@id":"https:\/\/blog.justo.ca\/blog\/#organization","name":"Justo","url":"https:\/\/blog.justo.ca\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/blog.justo.ca\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/blog.justo.ca\/blog\/wp-content\/uploads\/2019\/10\/logo-justo.png","contentUrl":"https:\/\/blog.justo.ca\/blog\/wp-content\/uploads\/2019\/10\/logo-justo.png","width":148,"height":74,"caption":"Justo"},"image":{"@id":"https:\/\/blog.justo.ca\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/83aa25fc0aabbb21ba75511552b8e9d8","name":"Justo Team","image":{"@type":"ImageObject","inLanguage":"en-CA","@id":"https:\/\/blog.justo.ca\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/fee9f0fb8be8ad2eece5ca8113662ba9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fee9f0fb8be8ad2eece5ca8113662ba9?s=96&d=mm&r=g","caption":"Justo Team"},"url":"https:\/\/blog.justo.ca\/blog\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/posts\/3115"}],"collection":[{"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/comments?post=3115"}],"version-history":[{"count":3,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/posts\/3115\/revisions"}],"predecessor-version":[{"id":4603,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/posts\/3115\/revisions\/4603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/media?parent=3115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/categories?post=3115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.justo.ca\/blog\/wp-json\/wp\/v2\/tags?post=3115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}