Justo vs. Traditional Brokerages: A Side-by-Side Comparison of Costs and Services

Have you ever considered the actual cost beyond the apparent price tag when selling your home? Traditional real estate brokerages often come with hefty commission fees that can significantly impact your net proceeds. On the other hand, discount brokerages lure you in with promises of lower fees but may leave you wondering if you’re sacrificing essential services and expertise.

In the Greater Toronto Area, Justo is redefining the real estate landscape by offering a unique blend of cost savings and comprehensive service. We challenge the traditional brokerage model, empowering sellers to keep more of their hard-earned equity while receiving expert guidance and support.

Choosing the right brokerage is a crucial decision that can significantly impact your selling experience and financial outcome. In this blog post, we’ll compare Justo and traditional brokerages side-by-side, examining their costs and services in detail. By the end, you’ll have the information you need to make an informed choice that aligns with your needs and priorities.

Cost Comparison: Unveiling the Financial Advantages

Let’s start by examining the most apparent difference between Justo and traditional brokerages: the cost.

Commission Structures

• Traditional Brokerages: In the GTA, traditional brokerages typically charge a commission of around 5% of the final sale price. This commission is split between the listing agent and the buyer’s agent.
• Justo: Justo disrupts this model by charging a significantly lower commission of just 1.25% of the final sale price. This translates to substantial savings for sellers.

Quantifying the Savings

To put this into perspective, let’s consider a few real-world examples:

• Scenario 1: $800,000 Home Sale
  • Traditional Brokerage Commission: $40,000 (5% of $800,000)
  • Justo Commission: $10,000 (1.25% of $800,000)
  • Savings with Justo: $30,000
• Scenario 2: $1,200,000 Home Sale
  • Traditional Brokerage Commission: $60,000 (5% of $1,200,000)
  • Justo Commission: $15,000 (1.25% of $1,200,000)
  • Savings with Justo: $45,000

As you can see, the potential savings with Justo are significant, especially for higher-priced properties. This extra money can be used for a variety of purposes, such as:

• Reducing your mortgage principal
• Funding renovations or repairs on your new home
• Investing in your future
• Simply enjoying the fruits of your labour

Additional Cost-Saving Benefits

In addition to the reduced commission fees, Justo offers several other cost-saving benefits, including:

• Free staging consultations: Professional staging can help your home sell faster and for a higher price. Justo provides free consultations to help you maximize your home’s appeal.
• 3D virtual tours: Virtual tours offer a convenient and immersive way for potential buyers to explore your property, potentially attracting more interest and offers. Justo includes this service at no additional cost.

These added benefits further enhance the value proposition of choosing Justo, allowing you to save money while receiving top-notch service and support.

Service Comparison: Beyond the Price Tag

Service	Justo	Traditional Brokerages
Marketing and Advertising	Comprehensive marketing strategy, including professional photography, 3D virtual tours, social media promotion, and targeted online advertising.	Marketing efforts may vary depending on the brokerage and individual agent. Some may offer similar services, while others may have limited resources or rely on basic listings and signage.
Negotiation Expertise	Experienced agents with solid negotiation skills who advocate on your behalf to secure the best possible price and terms.	Negotiation expertise can vary depending on the agent’s experience and skill level.
Legal and Administrative Support	Access to a network of trusted legal professionals to ensure all paperwork is handled accurately and efficiently—guidance and support throughout the process.	Legal support may be available, but the level of assistance and guidance can vary.
Access to a Network of Professionals	Connections to a network of trusted professionals, including home inspectors, lawyers, mortgage brokers, and contractors.	Some brokerages may have established networks, but access and recommendations can vary.
Personalized Guidance and Support	Dedicated agents who provide personalized attention and support throughout the entire selling process.	Level of personalized guidance and support can vary depending on the individual agent and brokerage.

The Justo Difference: Technology Meets Personalized Service

Technology is pivotal in enhancing the real estate experience in today’s digital age. Justo embraces this reality, blending cutting-edge technology with personalized service to create a seamless and empowering selling journey.

Streamlining the Selling Process

Justo’s user-friendly online platform puts the power in your hands. From listing your property to managing showings and reviewing offers, the entire process is streamlined and accessible. This digital-first approach saves you time and eliminates unnecessary paperwork, allowing you to focus on what truly matters – achieving your selling goals.

User-Friendly Tools

Justo’s platform is packed with innovative tools designed to empower you with knowledge and insights:

• Home Estimator: This tool provides an instant estimate of your home’s value based on real-time market data. It provides a valuable starting point for pricing your property competitively.
• Cashback Calculator: By choosing Justo, see precisely how much you could save on commission fees. This transparent tool helps you visualize the financial benefits of our unique approach.

Commitment to Innovation

Justo constantly explores new ways to leverage technology to enhance the client experience and stay ahead of industry trends. We invest in research and development to ensure our platform remains cutting-edge, providing you with the most advanced tools and resources.

Combining technology with personalized service, Justo offers a truly modern and client-centric approach to real estate. We believe that selling your home should be an empowering and rewarding experience, and we’re committed to providing the tools and support you need to achieve your goals.

Empower Your Sale: Choose Justo

As our comparison reveals, Justo offers a compelling alternative to traditional brokerages in the GTA. We provide significant financial advantages through reduced commission fees and cashback incentives, allowing you to keep more of your hard-earned equity. But our value proposition extends far beyond just cost savings.

We’re committed to delivering exceptional service, personalized guidance, and expert support throughout the selling process. Our comprehensive marketing strategies, skilled negotiation tactics, and access to a network of trusted professionals ensure you have all the tools you need to achieve a successful sale.

When choosing a brokerage, it’s essential to consider the whole picture. Don’t let the allure of lower fees overshadow the importance of expertise, support, and a client-centric approach. Justo offers a unique blend of cost savings and comprehensive service, empowering you to sell your home and achieve optimal results confidently.

Ready to experience the Justo difference?

Join the countless satisfied clients who have trusted Justo with their real estate needs.

Choose Justo. Choose value. Choose success.